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Author:Gerard P. Hodgkinson , Anne E. Tomes , Jo Padmore
Data Source:[J].Journal of Strategic Marketing, 1996, Vol.4 (1), pp.1-22Taylor & Francis
Abstract:As the battle for future growth in saturated and post-saturated industries and markets intensifies, competitors must develop the means for ensuring that they maintain the loyalty of their existing customers, whilst seeking to attract new customers from rival firms. To this end, t...
Author:Anne E. Tomes , Stephen Chee Peng Ng
Data Source:[J].International Journal of Health Care Quality Assurance, 1995, Vol.8 (3), pp.25-33Emerald
Abstract:Describes the development of a multi-item scale for assessingin-patient perceptions of service quality in an NHS or NHS Trusthospital. Presents evidence of the high reliability of the scale and itsfactor structure. Five intangible factors emerge: empathy, relationshipof mutu...
Author:Gerard P. Hodgkinson , Jo Padmore , Anne E. Tomes
Data Source:[J].European Journal of Marketing, 1991, Vol.25 (7), pp.41-60Emerald
Abstract:Multidimensional scaling and cluster analysis techniques arecommonly employed for the analysis of consumer perceptions of products.However, within the past 10-15 years, a growing volume of research hasshown that the processes underlying similarities judgements of stimuliare ...
Author:Anne E. Tomes , Barbara Harrison
Data Source:[J].2010, Vol.7 (2), pp.157-165Institute of Archaeology TAS

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