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Author:Efosa C. Idemudia , Zhangxi Lin
Data Source:[J].Information Systems and e-Business Management, 2012, Vol.10 (2), pp.183-200Springer
Abstract:Abstract(#br)Reinforced by the fast growth of electronic commerce, even during the current global economic downturn, intermediated online targeted advertising (IOTA) has emerged as a promising electronic business model empowered by the Web 2.0 principle. IOTA maximizes the profit...
Author:Efosa C. Idemudia
Data Source:[J].International Journal of Online Marketing (IJOM), 2014, Vol.4 (3), pp.31-50IGI Global
Abstract:Social media and online firms are currently facing severe challenges generating revenue through online banner ads, and for two decades, current studies in the information systems, advertising, and marketing literature have shown that online banner ad click-through rates are decre...
Author:Efosa C. Idemudia
Data Source:[J].Int. J. of Information Technology and Management, 2016, Vol.15 (3), pp.195-226Inderscience 出版公司
Abstract:This study presents generations of digital marketing business strategy, guidelines and insights to online social media companies for how to design online target advertisements in digital market places, application development, and methods for improving click-through rates. Prior ...
Author:Efosa C. Idemudia , Ralph Ferguson
Data Source:[J].Journal of Business Administration and Education, 2014, Vol.5 (2)Infinity Press
Abstract:This article proposes that the rising cost of graduate education and debt may suppress interest of domestic and international students in advanced education and impact the market economy. There are three challenges indicated through emergency loan need increases that deter studen...
Author:Efosa C. Idemudia , Donald R. Jones
Data Source:[J].Int. J. of Information Systems and Management, 2015, Vol.1 (3), pp.264-293Inderscience 出版公司
Abstract:When is an internet computer user willing to click on a banner ad? This question has been addressed from the production side, via research on algorithms and models that recommend banner ads for display, as well as a few animation studies about attention-grabbing features of inter...
Author:Efosa C. Idemudia , Ralph Ferguson
Data Source:[J].Int. J. of Education Economics and Development, 2014, Vol.5 (4), pp.319-331Inderscience 出版公司
Abstract:This research addresses graduate students studying in the USA who are either US citizens or non-resident aliens who demonstrated emergency loan needs. There have been limited studies that have compared US citizen or non-resident alien graduate students in relation to emergency lo...
Author:Efosa C. Idemudia , Salihu Ibrahim Dasuki , Peter Ogedebe
Data Source:[J].Int. J. of Quantitative Research in Education, 2016, Vol.3 (4), pp.277-291Inderscience 出版公司
Abstract:Most university students do not write programming codes, because writing programming codes involves hard work, dedication, interest, self-motivation, perseverance, and access to the appropriate resources (i.e. textbook, hardware, and software). To address this issue, we conducted...
Author:Efosa C. Idemudia , Mahesh S. Raisinghani , Olusola Samuel-Ojo
Data Source:[J].International Journal of Technology Diffusion (IJTD), 2013, Vol.4 (2), pp.31-48IGI Global
Abstract:Companies and municipalities worldwide are encouraging bring your own devices (BYOD) such as smartphones to the work environment to enhance communication among all employees, job performance, system quality, product quality, and service quality. Thus, understanding factors t...

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