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Author:Roger A. Kerin , Gurumurthy Kalyanaram , Daniel J. Howard
Data Source:[J].The Journal of Product Innovation Management(IF 1.572), 1996, Vol.13 (1), pp.21-34Elsevier
Abstract:Abstract(#br)Manufacturers focus on becoming more agile, software firms deploy rapid application development tools—everyone is in a hurry. Although we all understand the benefits of being first to market, we understand just as clearly that not all first-to-market products en...
Author:Roger A. Kerin , Gurumurthy Kalyanaram , Daniel J. Howard
Data Source:[J].Journal of Product Innovation Management(IF 1.572), 1996, Vol.13 (1), pp.21-34Wiley
Abstract:Manufacturers focus on becoming more agile, software firms deploy rapid application development tools—everyone is in a hurry. Although we all understand the benefits of being first to market, we understand just as clearly that not all first‐to‐market products enjoy the ...
Author:Gordhan Saini , Arvind Sahay , Gurumurthy Kalyanaram
Data Source:[J].Journal of Global Marketing, 2018, Vol.31 (2), pp.111-127Taylor & Francis
Abstract:ABSTRACT(#br)This study examines three important research questions. First, is there a latitude of acceptance with respect to small quantity changes? Second, is there an asymmetric effect of quantity changes? Third, is there a differential effect between high-equity and low-equit...
Author:... David L. Ford , Gurumurthy Kalyanaram , Rabi S. Bhagat
Data Source:[J].The International Journal of Human Resource Management, 2012, Vol.23 (4), pp.846-866Taylor & Francis
Abstract:This article examines the boundary conditions for the formation of turnover intention. We propose that the environment, both at the firm level and at the societal level, moderates the relationships among organizational commitment, job satisfaction, and turnover intention. Our fin...
Author:... Gerard P. Hodgkinson , Gurumurthy Kalyanaram , Smitha R. Nair
Data Source:[J].International Journal of Management Reviews, 2017, Vol.19 (1), pp.97-124Wiley
Abstract:Numerous studies have examined the positive effects of social capital in organizations, whereas the possible negative effects have attracted considerably less scholarly attention. To rectify this imbalance, this paper first undertakes a rigorous review of the published schol...
Author:William T. Robinson , Gurumurthy Kalyanaram , Glen L. Urban
Data Source:[J].Review of Industrial Organization, 1994, Vol.9 (1), pp.1-23Springer
Abstract:Abstract(#br)Market pioneers can develop first-mover advantages that span decades. The most general first-mover advantage that helps explain higher pioneer market share levels is a broad product line or brand proliferation. In markets for experience goods, pioneers tend to shape ...
Author:Demetrios Vakratsas , Ram C. Rao , Gurumurthy Kalyanaram
Data Source:[J].Marketing Letters, 2003, Vol.14 (3), pp.203-216Springer
Abstract:Abstract(#br)Followers frequently incur market share penalties due to delayed entry. How might they then respond to a pioneer? This paper attempts to answer this question. Followers are assumed to be able to respond by choosing a time interval of entry relative to the pioneer, an...
Author:Gurumurthy Kalyanaram
Data Source:[J].International Journal of Pharmaceutical and Healthcare Marketing, 2008, Vol.2 (1), pp.35-46Emerald
Abstract:Purpose(#br) – This paper aims to study the effects of order of market entry on market share in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs market. (#br)Design/methodology/approach(#br) – Data on sales, price, direct-to-physicians (DTP) advertising, and...

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