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Author:John R. Dickinson , Carolyn P. Wilby
Data Source:[J].The Journal of Product Innovation Management(IF 1.572), 1997, Vol.14 (2), pp.117-125Elsevier
Abstract:Abstract(#br)An effective new products team must have the means for deciding where to place its bets, and concept tests play a pivotal role in the early screening of new product ideas. To gauge potential customers' reactions to a new concept, such tests may employ drawings, descr...
Author:John R. Dickinson , Carolyn P. Wilby
Data Source:[J].Journal of Product Innovation Management(IF 1.572), 1997, Vol.14 (2), pp.117-125Wiley
Abstract:An effective new products team must have the means for deciding where to place its bets, and concept tests play a pivotal role in the early screening of new product ideas. To gauge potential customers' reactions to a new concept, such tests may employ drawings, descriptions,...
Author:John R. Dickinson , Eric Kirzner
Data Source:[J].Journal of the Academy of Marketing Science, 1986, Vol.14 (2), pp.43-49Springer
Abstract:Abstract(#br)Identification of the order in which households acquire financial assets has important market segmentation and sales forecasting strategy implications. Utilizing Guttman scalogram analysis, this study finds that for ten financial assets a systematic priority pattern ...
Author:Noel Y.M. Siu , John R. Dickinson , Betsy Y.Y. Lee
Data Source:[J].Teaching Business Ethics, 2000, Vol.4 (3), pp.239-256Springer
Abstract:Abstract(#br)The study examines the relationship betweenmoral judgments of a business situation with ethicalcontent and personal religiousness. The findingssuggest that ethical interest and behaviour arerelated to religiousness. However, only the ethicalphilosophy of contractuali...
Author:... David A. Cunningham , Donald H. Paterson , John R. Dickinson
Data Source:[J].European Journal of Applied Physiology and Occupational Physiology, 1993, Vol.66 (3), pp.275-280Springer
Abstract:Summary(#br)Voluntary and electrically evoked contractile properties were studied in the triceps brachii following a 24-week dynamic stength training program in ten men aged 65–78 years. Eight men of a similar age were control subjects. A resistance overload program was unde...
Author:... DONALD H. PATERSON , DAVID A. CUNNINGHAM , JOHN R. DICKINSON
Data Source:[J].Medicine & Science in Sports & Exercise(IF 4.475), 1994, Vol.26 (4), pp.440-446Wolters Kluwer
Abstract:The purpose was to characterize gas exchange kinetics following the on-transient of exercise in men aged 30–80 yr. Forty-six men completed square wave exercise tests from loadless cycling to subventilatory threshold (VET) work rates with gas exchange measured breath-by-breat...
Author:A.J. Faria , John R. Dickinson
Data Source:[J].Journal of Business & Industrial Marketing, 1996, Vol.11 (1), pp.66-76Emerald
Abstract:Although considerable research has addressed the impact of various factors on mail survey response rate, relatively little has focussed on survey sponsorship and none has investigated the manner in which respondent anonymity is assured. In addition, little of what research has be...
Author:A.J. Faria , John R. Dickinson
Data Source:[J].Journal of Management Development, 1994, Vol.13 (1), pp.47-59Emerald
Abstract:Compared with other methods of instruction, whether in managementtraining programmes or in university courses, simulation gaming isrelatively new. Readings, lectures, cases, role playing and otherinstructional techniques were in use long before the appearance ofbusiness games. Th...

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