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Author:Tomasz Miaskiewicz , Kenneth A. Kozar
Data Source:[J].Design Studies(IF 1.545), 2011, Vol.32 (5), pp.417-430Elsevier
Abstract:This paper investigates personas, an alternative method for representing and communicating customer needs. By using a narrative, picture, and name, a persona provides product designers with a vivid representation of the design target. Numerous benefits of incorporating personas i...
Author:Eric Seuerson , Kenneth A. Kozar
Data Source:[J].Information Systems Management(IF 0.352), 1988, Vol.5 (1), pp.17-21Taylor & Francis
Abstract:In an attempt to shrink applications backlogs, MIS managers have tried such systems-related strategies as prototyping, user-developed systems, and packaged software. This article takes a straightforward management approach to the backlog problem, in the belief that a backlog shou...
Author:Younghwa Lee , Kenneth A. Kozar
Data Source:[J].Information & Management(IF 1.663), 2008, Vol.46 (1), pp.31-41Elsevier
Abstract:Abstract(#br)Developing an explanatory theoretical model of website usability is pivotal for understanding usable website design. Such a model would explain and help predict the effects of website usability on online purchases, but few studies have been devoted to such model deve...
Author:Younghwa Lee , Kenneth A. Kozar
Data Source:[J].Decision Support Systems(IF 2.201), 2005, Vol.42 (3), pp.1383-1401Elsevier
Abstract:Abstract(#br)This study investigates website quality factors, their relative importance in selecting the most preferred website, and the relationship between website preference and financial performance. DeLone and McLean's IS success model extended through applying an analytic h...
Author:Younghwa Lee , Kenneth A. Kozar , Kai R. Larsen
Data Source:[J].Decision Support Systems(IF 2.201), 2007, Vol.46 (2), pp.451-467Elsevier
Abstract:Abstract(#br)The study investigates how knowledge workers perceive avatar e-mail differently from traditional e-mail, and how they select traditional versus avatar e-mail when different levels of task equivocality and different types of communication direction are present. Three ...
Author:Younghwa Lee , Kenneth A. Kozar
Data Source:[J].Information & Management(IF 1.663), 2008, Vol.45 (2), pp.109-119Elsevier
Abstract:Abstract(#br)We performed an empirical investigation of factors affecting an individual's decision to adopt anti-spyware software. Our results suggested that an individual's attitude, subjective norm, perceived behavioral control, and denial of responsibility significantly affect...
Author:Younghwa Lee , Kenneth A. Kozar
Data Source:[J].Decision Support Systems(IF 2.201), 2011, Vol.52 (2), pp.450-463Elsevier
Abstract:Abstract(#br)Developing a usable website is pivotal for e-business success. Researchers have devoted effort to develop metrics, guidelines and theories of website usability, yet there still is a lack of consensus on the multifaceted dimensions of website usability and lack of inv...

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