AllJournalThesisConferenceNewspaperPatentStandardYear BookBook|ResearcherProject
all languages  Chinese Only  Other Languages
Author:More Chinakidzwa
Data Source:[J].Journal of Business Administration and Education, 2014, Vol.6 (1)Infinity Press
Abstract:This study focussed on impact of marketing communications on consumer attitudes towards internet banking adoption. Internet banking is a fairly new concept in developing countries such as Zimbabwe. Its usage is still at infancy levels although it brings a multitude of benefits am...
Author:Pinigas Mbengo , More Chinakidzwa
Data Source:[J].Journal of Business Administration and Education, 2014, Vol.5 (2)Infinity Press
Abstract:A considerable number of organisations in the service industry are realising the significance of internal marketing as they address and respond to the changing environment in order to obtain competitive advantage. The purpose of this paper is to evaluate the internal marketing mi...

Being retrieved, please wait for a moment...

International Cooperation:cnki.scholar@cnki.net, +86-10-82896619   Feedback:scholar@cnki.net

×