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Author:Pinigas Mbengo , More Chinakidzwa
Data Source:[J].Journal of Business Administration and Education, 2014, Vol.5 (2)Infinity Press
Abstract:A considerable number of organisations in the service industry are realising the significance of internal marketing as they address and respond to the changing environment in order to obtain competitive advantage. The purpose of this paper is to evaluate the internal marketing mi...
Author:Pinigas Mbengo
Data Source:[J].Journal of Business Administration and Education, 2014, Vol.6 (1)Infinity Press
Abstract:The Technology Acceptance Model has widely been used in various studies in understanding information systems. However, this has been used intensively in developed economies with little application in developing economies like Zimbabwe. The rapid diffusion of the Internet has...

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